The five best sites to do market data research for your business
What is market data research
Market data research refers to the process of providing relevant data to help solve marketing challenges a business may face. This can be done either through surveys, beta testing, or focus group discussions. Market data research allows a business to study their target market and gather feedback from customers on product interest and improvement.
For many companies, market data research can be costly and time-consuming, especially when it is for a new target market. This is why they outsource this to third-party research centers and BPOs who can handle it better for them.
Why is it important for your business
Market data research can help you in different ways:
- Provide key insights and information to your business
- Get to know your target market better and how to attract them
- Also, get to know your existing customers and their motivations
- Know your competitors and strategize ways to stay in the competition
- Identify opportunities for improvements
- Test new market trends
Conducting market research has proven to help a lot of companies in the past. Those who failed to do so, however, have seen negative effects on the profitability of their company.
Take it, for example, Nokia has failed to stay afloat in the smartphone industry. This is because they have failed to invest in research and development to improve their services the way Samsung or Apple did.
Six steps to do market data research
State your objective for market research
Whether it’s for tapping a new location or improving your products, you should state a clear objective in conducting market research.
Develop a research plan
After, you should come up with a research plan that will fit your needs. A good research plan contains ways on how you will collect information and the execution of your testing.
Collect data
Now, you can collect data through your preferred method. It may be through surveys, product testing, cold calling, or anything you have indicated in your plan.
Analyze your gathered data
After you have gathered sufficient data, you can analyze this using statistical or qualitative checking. To do this, you have to organize your data first and pick all the crucial information you can get.
Present your findings
Then, you have to pick out what findings you need to disseminate first. You may check your objectives and take out what will be your priority, from getting to know your market to checking out what findings are actionable.
Use these to improve your business
Last and most important, your data will be useless if you don’t do something about it. You have to rely on these findings to improve your products, campaigns, or any aspect of customer service that you have.
Five best sites to do market data research
If you don’t know where to start in doing market research, then these websites have your back. Some of these platforms already include the tools, methods, and research plans you can use. These best websites include:
- U. S. Census Data Tools
- U. S. SBA – Office of Entrepreneurship Education Resources
- Statista
- Pew Research Center
- SurveyMonkey
