Eight brilliant telemarketing tips that work
Telemarketing is a marketing strategy where salespersons solicit prospects to buy their products or services through the phone. They also deliver sales talks and read scripts to persuade people to make a donation.
Usually, larger corporations outsource their telemarketing teams to ensure quality and expertise. However, if you’re looking for a career as an expert telemarketer, this article is for you. Here are the top tips for a successful telemarketing call.
A first time telemarketer, or looking to improve your telemarketing skills? Here are eight top tips that will take your calls to the next level.
1. Know your customers by name
Beginning a call by mispronouncing the prospect’s name has never led to anything good. Before calling, make sure you know how to pronounce the prospect’s name correctly.
If not, ask a supervisor or search for the proper pronunciation online. It is an underrated thing that makes customers feel valued, especially those with not-so-common names.
2. Practice your script to sound natural
Sure, stick to the script, but make sure that you don’t sound like you’re reading it! Practice making mock phone calls in front of a friend that can give you honest feedback.
In addition, make sure that you sound professional on the phone with a good speaking voice, pace, and tone. Make sure also that you can carry a conversation without a script to engage the prospect.
3. Build rapport
Use their name, mirror their language, and never interrupt. Building a rapport with the prospect helps them feel at ease. Be confident, honest, and ask the right questions. Asking open questions encourages the person on the other line to talk. From there, you can find more information.
4. Be prepared for the other person’s response
Be prepared for wherever the phone call is going. You should know what to say when the prospect says yes, no, or maybe. Never call unprepared for objections. Further, read between the lines of what the prospect is saying. There may be opportunities there that you may miss.
5. Plan a call structure
Plan a call structure to not get confused and lost on the call. Come up with an attention-grabbing and interesting introduction, a great body, and a thought-provoking ending. There may be inevitable moments where you’ll go off the script, but having a structure makes it easier to wrap up the call.
6. Set realistic targets.
Unrealistic targets and expectations will only result in a negative mood and feeling of incompetence. Instead, consider your experience and your market then make attainable goals. Stay motivated and passionate about your product or service. It definitely helps.
7. Always end a call politely
Secure the prospect’s interest and commitment. Thank them for their time and set up a follow up or meeting with a representative. Always consider the prospect’s schedule and ask for the most convenient time and day for them.
Further, do not hang up the phone first, as a sign of courtesy. However, if you have to, never slam the phone as it will send a negative message to the person on the other end of the line.
8. Learn from feedback
Feedbacks are the perfect opportunity to find out the skills you should work on. How you react to feedback and criticism says a lot about you and your work ethic. When faced with negative feedback, always hold your head up and promise to do better and work on your flaws to be the best telemarketer you can be.