How useful are memes in lead generation? Ways to utilize this method
There is no doubt that creating memes is one of the most effective tactics for your business in the social media era. Memes usually spread like wildfire and with the right timing and strategy, marketers can successfully use these to gain traffic and increase engagement with potential and current customers.
Why use memes for lead generation and buzz-building
Memes refer to a concept, behavior, or idea that spreads over the internet. It may take the form of visuals (images, videos), links, hashtags, or simple words that are misspelled intentionally. Memes are usually short and quick, the reason many people gasp them easily.
Should you use memes in lead generation? Definitely. In fact, this is a perfect way to gain traction with your audience as long as you make them properly and release them timely.
How to make an appropriate meme for your business
Making a simple meme is easy. There are meme generators and templates available on the web that everyone can use. But in creating an appropriate meme, you have to consider the following steps:
Evaluate your audience
Check the interest of your audience and study their behaviors and preferences to know what type of content will click to them.
Research about the trends in social media
You should also get updated with the current trend in social media, such as terms or phrases you can incorporate with your company, products, or services.
Check an appropriate template to use
Ever heard of memejacking? This is where meme generators and templates can help. There is an abundance of memes you can “jack” to appropriate to your preferred content.
Make it live
After doing your meme, you can now release it to your social media pages and promote it organically or via paid advertisement.
Some advice in using memes for lead generation
While memes in lead generation can bring good to your business, it can also give you a bad reputation once you don’t use it properly. Here is some advice you can apply when using memes in your page.
Not everything is appropriate for a meme
The rule of the thumb when creating memes is to set limitations on what content you should include in it. You can’t just include a black and white text in an image and call it a meme. Most importantly, the appropriation of your content matters in creating one.
As much as possible, use meme templates that are relatable and can be easily understood by your followers. Remember that creating a new one can be risky as to not everyone may get it. As to the content, you don’t want to risk being offensive or anything to them, so always check the social media trends and what may click to your target audience.
Virality is not the main goal
Rather, getting viral on the internet should just serve as a bonus from your content. Your main goal should still be creating leads, engagements, and impressions. Creating memes to get viral is difficult since virality is usually accidental, and forcing it is too risky.
Set the record straight when creating memes as a marketing strategy. If you want to make it viral, remember that it should be viral naturally and for a good reason. Most companies who usually trend on the internet are viral for the wrong reasons, and you would not want that to happen.
Timeliness is important
Lastly, successful memes are posted timely. Always consider the timeliness and appropriation of your content to make it click to the audience.
Always remember that any lead generation campaign and strategy will be effective when done properly.