Your guide to insurance lead generation

Any sector or industry that deals with selling or encouraging strangers to purchase their products or services has to make a lot of effort in generating leads and converting them to paying customers. The insurance industry is one of them.

What is insurance lead generation?

Insurance lead generation is a marketing method that insurance agents use to find strangers and prospects who may be interested in their offered insurance packages. Usually, insurance professionals perform this to attract and convert leads or prospects.

Insurance lead generation consists of a wide variety of strategies, tactics, and methods. It is a critical part of being an insurance agent, as the industry wouldn’t survive without the continuous stream of new clients.

How do you generate insurance leads?

This digital era has given birth to a range of new ways to generate leads. Here are some ways for insurance professionals to discover high-quality leads:

Create educational content

Now is the perfect time to establish yourself as an insurance and finance expert. Since we’re heading into a recession while going through a global health crisis, people are looking for more ways to get themselves protected – medically and professionally.

Start by creating informational and reliable content that can be easily found, published, and shared. You may do the following:

• Write very comprehensive blog posts
• Upload informative Q&A videos about insurance on Youtube
• Create infographics and try to make them go viral to attract attention, and
• Many other tasks

The goal is to reach as many people as possible. Once they realize that you’re someone who can be trusted in your field, they’ll start showing interest in your offered products and services.

Utilize social media

Your evergreen educational content wouldn’t be as effective, and it wouldn’t reach as many people as targeted, without utilizing social media. We all know how influential and broad the scope of social media is, now the task is to use it properly and efficiently.

Your content will have to depend on the social media platform that you’ll use. If you’re using Facebook, you can add both text and videos, in whatever length. You may also join Facebook groups about insurance, finance, budgeting, or “adulting”. These people are surely interested in what you have to say.

If you’re using Twitter, utilize hashtags so people can find you and your content easier. It may be a challenge at first. But, try to create a lasting and powerful impression by using 260 characters and four photos. You may also use Youtube if you have the talent for creating engaging videos, or public speaking. 

Ask for referrals

Lastly, living in the digital world doesn’t mean that you have to forget the traditional means of generating leads. Feel free to ask your existing clients (or even friends and family) for referrals, or people who might be interested in what you have to offer.

This strategy is super easy and convenient. Plus, you’ve got nothing to lose!