16 lead generation strategies that actually work!
The challenge for today’s businesses is how to be seen; and in a world of various options, this task is getting harder and harder. Brands need to present themselves in a way that would garner not just attention – but also interest and retention.
There are also so many things to consider when it comes to marketing, like audience biases, location, and products/services. Where do you even start?
Earning your market’s interest
Capturing your market’s interest is an important task; failing at it can result in a huge loss for the company. With this, companies come up with different strategies to reach new buyers and to stand out amongst the tight competition.
What lead gen tactics can your business try this 2020?
Lead generation strategies
We are only halfway through 2020, and six months is enough to exercise these lead generation tactics to boost conversions and improve sales.
1. Create referral and customer retention campaigns.
Create referral and customer retention campaigns by encouraging incentive-based word-of-mouth advertising. Offer a win-win reward; something that your clients will like and will also create brand awareness for your business.
2. Create blog posts and in-depth guides to drive more traffic.
Evergreen content is one of the most effective ways to drive traffic and potential customers to your website. Continue producing guides and informative content to attract more leads.
3. Maximize your blog posts by adding effective CTAs.
Add a dynamic call to action (CTA) on each of your blog posts to encourage readers to download your guide. You can also automate these so that CTAs are automatically inserted in each blog post.
4. Create white papers for download.
It’s the perfect way to get prospective clients’ email and basic information.
5. Update your old content.
While evergreen blog posts are supposed to stand the test of time, they still need to be updated. You don’t want to provide inaccurate information to your readers, do you? Also, old content may contain broken links – a missed opportunity for garnering a lead.
6. Join or build an online community.
Join LinkedIn and Facebook groups to network with people with the same interests to build brand awareness and a following.
7. Outsource a lead generation company/specialist.
Outsourcing a virtual assistant for your lead generation needs is a great idea, especially if you want your core team to focus on your core business. Outsourcing lets you have a lead gen team or specialist to take care of your marketing needs while saving money from employment costs.
8. Double-check your pages and fix the broken ones.
Dig deep into your website to check if there are any broken links, 404 pages, or slow site speed.
9. Pay more attention to your website design.
Your website is your business’ face in the online world. Make sure that it has a smart design and is mobile-friendly. Old and slow websites do not attract potential customers.
10. Utilize Google Analytics to optimize keywords.
Use Google Analytics to discover hidden keywords that you can take advantage of and optimize.
One way of attracting interest and establishing yourself as an industry leader is guest-blogging on a non-competitor’s website. Do not show off, just provide your insights on a certain subject matter and provide a way for potential customers to contact you.
12. Create informative videos and upload them to Youtube.
Youtube is the second most popular search engine, next only to Google. It would be a waste to not use it, right? Youtube, when used the right way, drives traffic and interest from potential buyers.
13. Take advantage of Facebook and LinkedIn ads.
LinkedIn ads allow you to connect to a huge number of businesses and senior company decision-makers. Facebook, on the other hand, has a targeting option that leverages user data.
14. Work with influencers.
If applicable, you may work with social media influencers to take advantage of their wide audience. Just make sure to pick someone relevant and with a clean reputation to represent your brand.
15. Remarket campaigns.
Google Adwords has the ability to remarket to your website visitors who did not convert. If leads visit a website with Google Adsense on it, your ad will be reshown to them, which can dramatically translate to conversions and profit.
Call centers can do the cold calls on your behalf. Call center agents are efficient in breezing through a list of phone numbers in a matter of days. You can also leave all the sales work to an outsourced call center.