Should you use chatbots for lead generation? Top five chatbots for that can help you
Whether you like it or not, automation continues to be a part of a business in one way or another. It may not take away jobs but it can make work more efficient for everyone. One instance is using chatbots for customer service. Chatbots help improve customer experience by using basic command and automated messages for navigation and basic FAQs.
Nowadays, chatbots can be used as a lead generation tool, too. But how effective are they? Here are some reasons.
Why should you leverage chatbots for lead generation?
- Helps you get to know your audience.
Everything you can’t do through website and social media campaigns can be done through chatbots. Here, you may send surveys, ask questions, and give out quizzes to your customers to get to know more of their interests and preferences.
- Build better relationships.
Chatbots help you build better relationships with your audience since they will have instant communication with you while you’re away. With this, you can instantly set up customer support for your users so they can have assistance to turn to for their basic concerns.
- Categorize audience easily.
You can use the information they provided to categorize your audience according to demographics, location, preferences, etc. You can also use this to nurture you leads in case they need help in a particular category.
- Save costs in lead generation.
Lastly, contrary to the belief, chatbots can help you save costs in using additional resources for generating leads. This is because most of these tools are readily available in social media messaging systems such as in Facebook and Instagram.
Five chatbots you can use for lead generation
For starters, you can use the basic features of social media chats for automated messages and forms for your chatbot. A lot of chatbot templates are available online that are ready to use. But if you want to maximize your chatbot to other channels, here are some of the best chatbots you can try.
Primarily a marketing automation tool, Morph.ai helps you do smart and personalized marketing on chat without the hassle.
Landbot, meanwhile, guarantees to help you convert and nurture your leads through no-code automated conversations with your customers.
Promises easy and convenient solutions, Instabot focuses more on understanding your users and converting them into loyal customers.
On the other hand, GetJenny, being customer service-focused, helps you reduce your first response and resolution time and improve your customer experience.
Lastly, Clustaar improves your interactions, customer support, and user experience through smart automation.
Tips on using lead gen chatbots to your advantage
- Approach your leads in a conversational way. Build their trust and don’t just get their contact information.
- Ask qualifying questions to better help you prioritize your leads. Give them scores based on their activities and behavior towards your page.
- Use Facebook Messenger as primary chatbot for your lead generation.
- Integrate your chatbot with your CRM for record management.
- Still, use live chats for more complex sales concerns.